Strategic intervention to improve program effectiveness of ACC’s CSR education program
Zivanta Analytics aims to complement the efforts of ACC Limited to fulfill its CSR responsibilities. ACC is committed to ensure the delivery of quality education in the schools located in the villages around its cement plants. Zivanta helped in conducting a baseline assessment to gain a better understanding of the situation in hand. This involves closely monitoring and evaluating the learning outcome in the schools under the purview of ACC CSR initiative. This baseline assessment has brought out a number of fault lines in the learning outcomes of students and has thus set the agenda for intervention. The interventions recommended in one of the plants have been undertaken to cement the faults detected in the education system.
About the Client
ACC (ACC Limited) is India’s foremost manufacturer of cement and concrete. ACC’s operations are spread throughout the country with 17 modern cement factories, more than 50 Ready mix concrete plants, 21 sales offices, and several zonal offices. It has a workforce of about 9,000 persons and a countrywide distribution network of over 9,000 dealers.
Since inception in 1936, the company has been a trendsetter and important benchmark for the cement industry in many areas of cement and concrete technology. ACC has a unique track record of innovative research, product development and specialized consultancy services. The company’s various manufacturing units are backed by a central technology support services centre – the only one of its kind in the Indian cement industry.
ACC has rich experience in mining, being the largest user of limestone. As the largest cement producer in India, it is one of the biggest customers of the domestic coal industry, of Indian Railways, and a considerable user of the country’s road transport network services for inward and outward movement of materials and products.
ACC has made significant contributions to the nation building process by way of quality products, services and sharing expertise. Its commitment to sustainable development, its high ethical standards in business dealings and its on-going efforts in community welfare programmes have won it acclaim as a responsible corporate citizen.
While from a normative point of view it is essential that education should be inclusive and that every child should be a part of a nation’s formal schooling system, in practice it is easier said than done.ACC has has taken major strides in ensuring the essential infrastructure and facilities are put in place. The effort towards provisioning of key infrastructure elements in primary schools has been impressive. The question now arises is whether the impressive performance in provision, inputs and infrastructure has translated into better learning outcomes in our primary school classrooms. The answer is unfortunately ‘NO’. It is not enough to ensure that education is delivered. Thus, ACC felt that there has to be some paradigm shift in the way things are done and an intervention is required to improve the quality of education in its CSR villages.
A structured framework was developed which comprises of the following:
- To assess the existing situation regarding learning outcomes of students.
- To develop key strategic interventions proposed for improvement.
- The mechanism through which the proposed interventions to be implemented.
- Recommendations and outlining a strategic road map for benchmarking and concurrent monitoring.
- The project resulted in conducting a baseline study to assess the existing situation regarding the learning outcome of the students in the schools under the ACC CSR ambit.The study revealed major areas of concern about the quality of elementary education being imparted in the various schools located across the ACC CSR catchment.
- The intervention that has been proposed encompasses two steps- a) direct intervention and b) indirect intervention. Direct Intervention to be carried on with the help of an implementing agency which preferably should be an NGO which has experience in running education related projects. Indirect Intervention will include having computer classes for children, extra classes for the gifted children, and developing a spirit of ownership in the community in general with the help of corporate organization. Organizational and field-level strategies must work in concert through sustained, coordinated effort to bring about a change.