Senior Manager – Digital Marketing

Key responsibility areas:

We are looking for a Digital Marketing Manager with end-to-end ownership of all digital marketing activities. Having strong analytical skills and focus on ROI maximization.

  • Data driven individual with 3 to 6-years relevant experience
  • Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads
  • Design, build and maintain social media presence of the client
  • Develop content that is insightful, useful, relevant and engaging for users
  • Ability to build a content strategy for the website keeping in mind audience trends, latest happenings
  • To create, curate, and publish SEO optimized content and metadata for all digital platforms.
  • Prioritize site defects and collaborate with development agency to correct them in a timely manner
  • Liaise with web development & content writer regarding the day-to-day management of the website.
  • Liaise with internal resources
  • Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.
  • Manage and optimize spend across various online media channels
  • Manage digital marketing plans and implementation across search, social, video, email marketing, affiliates and other digital channels
  • Deliver paid digital media marketing – SEM, SMM, SEO, Affiliates, etc
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Expertise in online reputation management and familiarity with at least one reputation management tool would be an advantage
  • Experience of digital marketing in the healthcare domain would be a definite plus

Behavioural traits

Be a team player and should have the confidence of interacting with the top management of corporate clients.

Industry: Internet / EE-commerce

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Online/Digital Marketing


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